In accordance with the policies adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact information a domain name is registered with must be correct and up to date at all times. At the same time, this information is openly accessible on WHOIS lookup sites and while this may not be a problem for firms, it may not be very acceptable for individuals, because everyone can view their names and their personal email and home addresses, all the more so in an age when identity fraud isn’t that uncommon. This is the reason why registrar companies have come up with a service that conceals the details of their customers without modifying them. The service is called Whois Privacy Protection. If it’s active, people will view the details of the registrar, not the domain owner’s, if they make a WHOIS enquiry. The Whois Privacy Protection service is supported by all generic TLD extensions, but it’s still not possible to hide your information with certain country-code extensions.